Advertising on the radio seems so old-fashion in today's world. Everyone is focused on Facebook or Google ads, or pre-roll for YouTube and other videos. Is there still a place for radio advertising?
Without question, I say yes. But, why?
I've seen it work, recently. If you really think about it, it shouldn't be a surprise. Radio, unlike TV, is generally free or low-cost. While there are still some "cord-cutters" when it comes to radio, most people still listen to some radio on a weekly basis.
Also unlike TV, radio has streaming figured out and generally what you by on-air covers the streaming broadcast of a show too.
Here's a few ways to tell if radio might be right for your company:
1. Strong and clear call-to-action. If you don't have this element, stop reading now. This is a crucial element if you're going advertise on the radio.
2. Attractive but profitable offer. You'll need a good offer, one that is attractive for your audience and profitable for you.
3. Defined audience. If you have a clear definition of who you're targeting, it will take a little bit of the risk out of buying media.
4. Established and tested funnel. Another way to eliminate risk is to put your radio customers into a tested and proven funnel. This will give you a better chance at a quicker ROI.
If you have the elements above, it's time to look at testing radio because the rates can be reasonable and ROI strong.
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